The New Jersey cannabis market never quite exploded as expected and the hype followed by excruciating delay dampened the interest of many investors as well as frustrated Social Equity Applicants, conditional licensees and other hopeful operators.
The MSOs being allowed to sell to adult-use starting 4/21/22 got the market moving and the revenue trickling in but the market was kneecapped by the slow pace of retail openings and a supply chain struggling to fund its build out.
With only 177 retail storefronts across the state, an anemic 20 for every million New Jersey residents, the industry is further hampered that these operators are only averaging $5.4MM per door.
Municipal friction, and in many cases outright malfeasance, have caused the clustering of dispensaries and the corresponding oversaturation in micromarkets. The pinch is being felt by the larger operators and the smaller stores are struggling to even get open.