Who We Serve

Cannabis, hemp and entheogenic industry operators of all shape and size are forced to overcome

1. the stigma still attached to plant medicine and other natural therapeutics after decades of prohibition, propaganda, misinformation and myth propagation
2. the Draconian restrictions of mainstream marketing channels and
3. a digital landscape strewn with bad actors, cannabidiol cowboys and unlicensed vendors

Large and small businesses of all types trying to survive in the cannabis space are continually faced with challenges above and beyond even those inherent with volatile emerging industries.  As the burgeoning markets develop, these companies, plant-touching or not, struggle to gain traction as they instead must learn to embrace compliance, licensure hurdles and headaches. Then there's 280E, the overly complex compliance of seed-to-sale tracking/tracing protocols and choosing the right ERP, POS, CRM, all while trying not to run out of money. 

Small and local, franchised, vertically-integrated, multi-state or on the way to becoming a national brand and/or publicly traded company, industry specific digital marketing initiatives based on increasingly available and predictive data can propel your cannabis company through and beyond the unavoidable market instability of 2022 and beyond.

• Dispensaries and Retail Establishments, including Clinics and Cannabis Stores
• Provisioning Centers (Michigan)
• Compassion Centers (Delaware)
• Alternative Therapy Centers (ATCs, New Jersey)
• Marijuana Treatment Centers (MTCs, medical, Massachusetts)
• Marijuana Establishments (MEs, recreational adult-use, Massachusetts)
• Medical Marijuana Treatment Centers (MMTCs, Florida)
• Marijuana Pharmacies (Louisiana)
• Licensed Cultivators and Farms (Indoor, Outdoor, Light Dep, Sun Enhanced, Heritage Farmers, No-Till, Living Soil, KNF, Regenerative Growers and Independent Growers of Craft Cannabis and Hemp)
• Canadian LPs, including Microcultivators, BC Farm Gate, Direct Delivery and Aquaponic Producers
• Processors & Extractors (Edibles, Topicals, Tinctures, Concentrates and other MIPs)
• MSOs moving into new markets or consolidating after acquisition
• Packagers and Cannabis Packaging Suppliers
• Sustainability and Biosecurity Agencies
• Wholesalers, Distributors, B2B and DTC Cannabis Delivery Services 
• Nutrient, Soil, Fertilizer, Hydroponics, Garden and Lighting Supply Companies
• Botanical Extraction, Distillation and Solventless Equipment Manufacturers
• Harvest and Trim Equipment Manufacturers
• Extraction Equipment Design, Vetting, Installation, Integration and Process Engineering
• Cultivation Design and Supply (Architecture, Grow Systems, Irrigation Controls, Lights & Piping, HVAC)
• Accessory Brands, Manufacturers and Suppliers
• Lifestyle Brands, including Ambassadors and Influencers
• Cannabis Trade Groups, Industry Alliances & Associations
• Advocates, Educators and Budtender Training 
• Seed Banks, Breeders and Genetic Researchers
• Cannabis Chefs
• Cannabis Tourism, Venues and Consumption Lounges
• Healthcare, Wellness and Medical Providers, including MMJ Doctors 
• Security System and Electronic Monitoring Providers
• Clinical and Analytical Labs and Testing Facilities
• Contractors, Subcontractors and other 3rd-party Vendors
• Banks, Payment Processors and Cannabis FinTech 
• CPAs, Accounting Firms, Bookkeepers and Tax Agencies
• Recruiters, Staffing Agencies and Human Resources Management
• Tech Companies including propietary software/hardware, SAAS, POS, CRM, ERP, Seed-To-Sale, Compliance & Inventory 
• Photographers, Videographers and other media 
• Law Firms, REITs, Venture Capital, Private Equity and Angel Investor Groups
• Insurance Carriers and other Risk Management Entities
• Pharmaceutical, Neutroceutical and Scientific Companies involved with Hemp and/or Cannabis
• Cannabis Podcasts, YouTube Channels and private social networks
  
• Future Operators in newly legal states, provinces or territories, including Conditional Use Permits, Provisional License Holders and Massachusetts RSAs
• Publicly and Privately Held Cannabis Companies trying to enhance visibility and reach retail investors
• Entheogenic, Psilocybin and Psychedelic Health, Wellness and Research Organizations involved with therapetuic hallucinogens and medicinal psychedelics

If your business depends wholly or in part on the cannabis industry, your marketing consultant should as well.  The stigma of this relationship should not make digital marketing strategy any more difficult than they already are, but unfortunately the DEA Schedule I classification prevents more than just adequate and necessary research. New business development and B2B marketing channels are overwhelmingly compromised and digital tactics and technique must embrace and overcome this difficulty and still come up with bankable, repeatable ROI and ROAS. 

I offer widespread technical capabilities and industry insider expertise with hemp, cannabis and psychedelic digital marketing of all nature, specifically search engine optimization ( SEO ), pay-per-click ( PPC ) Google ads, local optimization [Google My Business ( GMB ) , once again rebranded as Google Business Profile] and other organic and paid search channels where appropriate.

Understanding the intricacies and micromarkets of the explosive cannabis space is the cornerstone of greenco and the collective mission is to achieve widespread industry normalization across all verticals in Canada,  the United States and the rest of the world.