cannabis industry intelligence

The cannabis industry's explosive growth and inherent volatility aggravates first mover pain points yet it can also seem too late to dive in once the landscape has begun to mature. Never has it been more important to deep dive emerging markets before they gel. 

Understanding the key players, whether they be MSOs or single-state operators looking to expand into neighboring states as they legalize, is required in order to make sound decisions concerning the immediate future of your brand.  greenco is a cannabis intelligence agency and tracking the game plans of these publicly and privately traded companies is the key to investing in or competing with them.  The landscape will be fiery and occasionally fluid, but there is no denying that it will be growing exponentially for at least the next two decades. 

Cannabis business intelligence is more than simply aggregate sales data that is now provided by multiple companies and proprietary integrated platforms trying to make sense of a fractured industry and disconnected markets. Mergers and acquisitions continually alter the patchwork as asset-heavy and revenue-light operators seek common ground and bankable valuation. 

Stakeholders and investors alike try to stay years ahead of trends yet are forecasting in the most uncharted waters the industry has seen since adult-use markets recently opened up en masse.  Cultivating a kind corporate culture and preemptively crafting an ESG policy to future proof the mandatory expansion involve the kind of foresight necessary to compete in 2024 and beyond.