greenco is an East Coast cannabis advisory specializing in macro & micro strategy, expansion, industry research & intelligence, municipal outreach and market mechanics for regulators, stakeholders and operators in adult-use and medical marijuana markets


Forecasting state-based demand and supply imbalance, the price compression timetable, M&A's volatile valuations, and preparing for deal breaking delays in 2025's frothiest markets with a focus on the rollout of adult-use in Connecticut, New Jersey, Maryland, Pennsylvania, Delaware, Ohio and Florida.


The dismissal of the Boies lawsuit by the Massachusetts District Court was expected, but the goal was always to fail so the case can be appealed, ultimately on up through to the Supreme Court. Next stop is appeal to the  First Circuit in Boston with a ruling hopefully by year end. Best case scenario has the Boies path to victory taking years so there will be lots of developments to confuse and excite the space. This landmark litigation has even given the DEA reason to be further frustrated in their attempt to drag rescheduling out as long as they can get away with.


Threats to "reclassification," as rescheduling cannabis to S3 is now being called, are still rumbling, but the ALJ ("Administrative Law Judge") hearing is scheduled for 12/2/24 and a duration of two weeks or less will be the next positive signal.   There will certainly be litigation and an attempt at an injunction to hold up the final rule being implemented, though a judge may simply reject that on the grounds that the request is without merit.  The most bullish scenarios have a final rule coming late January 2025 and the reasonably bearish pushing that into the summer.


All eyes are on the November 5 Florida ballot for obvious reasons and Yes on 3 is looking to poll in the mid-60s, but we could also see a grand slam if North Dakota and South Dakota legalize, Nebraska legalizes medical, and Arkansas expands it's existing medical program.



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To have a conversation about cannabis in your state or any other jurisdiction, call Jamie at 302-750-9678 or schedule a conversation


The cannabis space will be more daunting than ever in 2025.


And the stakes are now so much higher as industry mechanics develop in two dozen state-based markets. Cannabis isn't remotely recession-proof and the 10-year (to never) wait for federal legalization has completely turned off institutional and retail investors. Regulatory reform is a bad bet, the East Coast has quickly become cannabis country and even calculated growth requires outsized CAPEX.


Rescheduling cannabis from S1 to S3 seemed effectively a done deal though the mic drop catalyst that the publicly traded company stocks desperately need will now come in 2025 instead of being part of any October surprise. 


Political upheaval is usually a state level concern like Virginia reversing course, or New York's cannabis implosion, but this uncertain election cycle makes federal level reform a wilder card than usual.


280E relief looks to be a 2025 opportunity at the earliest despite election year politics moving the needle and the IRS has come right out and said that MSOs taking the refunds ahead of time is uncool


Institutional capital and pubco uplisting is still beyond the horizon though some pensions and other allocators are looking to move money toward cannabis. While state-based banking reform has gained momentum, SAFER isn't happening, the CSRA and intoxicating hemp will occupy the lame duck congress, and even some of the stronger holdout operators are starting to fold in the trickiest markets like California, Oregon, Oklahoma, Michigan and Massachusetts.


As financing remains scarce, the pinch is felt industry wide with smaller single-state operators and cultivators nearly everywhere taking the biggest hit. Capital is far too constrained to sustain the measures of price compression and normalization being experienced across the heavily and even not so heavily taxed mature markets. Operators trying to stand up licenses in NY, NJ, CT, MD and DE are starved for the necessary resources.


Call or text Jamie at 302-750-9678 today to discuss your current place in the cannabis industry and plans for the uncertainty and undeniable growth that lies ahead.



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