With the election of two pro-cannabis Governors (Phil Murphy, D-NJ, and Ralph Northam, D-VA), it's starting to look like the momentum has shifted towards federal rescheduling sooner than later. Farms, labs, dispensaries and other cannabis-friendly businesses need marketing to thrive just like any other industries and the stigma is very quickly dissipating. Add in all the inevitably convoluted regulations and compliance requirements and you’ll soon have seemingly endless options for banking, security, track-and-trace and retail integration clouding the mix. California is at the forefront as usual, set to combine its 21-year old Prop 215 MMJ industry with an adult-use recreational one (Prop 64) on January 1, 2018 in what is projected to become a $7 billion juggernaut.
