Cannabis SEO

• The strongest upside to SEO is that it is bankable and Google/Bing/Yahoo can't take down your organic listing or shadow ban you like a social media platform or paid campaign. 

• Deploying the necessary resources to garner a first-page ranking for a vast array of search queries has ROI that you will be reaping a decade from now. 

• The amount of search volume for user keywords phrases is growing exponentially and the least amount of resistance comes when you meet consumers where they already are. 

The days of DIY digital asset management have come to end, 

especially in a footprint as volatile and competitive as the cannabis industry. 

To have a robust website in 2022 (and why else have one?), 

you need at least some modicum of professional-level search engine optimization. 

Despite an ever decreasing stigma towards companies in the cannabis space, even in typically conservative areas of the United States, additional advertising hurdles unfortunately still exist for operators that are forced to rely almost exclusively on organic search.

As eastern states like New Jersey finally begin providing adult-use revenue to MSOs like Columbia Care/Cresco, Curaleaf, GTI, Verano, Ayr Wellness, Ascend and Acreage, 2023 sales will also be contributing to bottom lines in Connecticut and New York.  Rhode Island beat Maryland to become the 19th state to legalize for adults 21 and older and with Pennsylvania not far behind, the mid-Atlantic and Northeast is shaping up to be the largest concentrated, addressable market in the cannabis industry's short lifespan. 

It is now more important than ever to secure your brand's visibility in Google search with best in class cannabis SEO from a seasoned search engine optimizer and East Coast cannabis industry insider.  Search engine optimization for dispensaries in New Jersey, New York and Connecticut is only going to get more competitive with time, so staking claim to high ranking queries now is a great long play for an exploding industry.

If you are a cannabis operator in need of visibility for your dispensary and your brand, call Jamie today because I can help you.

SEO Will Bring More Traffic to Your Cannabis Website

If you are committed to seeing what search engine optimization can do for the overall health of your website and the bottom line of your cannabis business, 

discussing and selecting an appropriate custom package should be easy.

Bespoke cannabis SEO packages start at $250/month and include the following:

• keyword research
• preliminary audit
• comprehensive audit
• competitor analysis and share-of-voice assessment
• SERP tracking, reporting and analysis
• configuration of Google Analytics (GA)
• configuration of Google Search Console (SC)
• configuration and optimization of Google Business Profile [formerly Google My Business (GMB)]
• site structure optimization and on-page technical optimization
• content creation and content marketing support

The list of included SEO core competencies above is not exhaustive and, 

specifically, the areas of best practice  site  architecture ,  content management and marketing, on-page optimization and all facets of organic search, nationally and locally,  are why you are investing in the services of a SEO expert and cannabis industry insider. 

 If practicality allows, it is almost always preferable to optimize an existing platform 

to avoid migration issues, but changing platforms or even domain names is 

entirely possible when the need outweighs the complexity and inherent challenges. 

If you are in early phase planning, just starting the licensing process or about to launch a website revamp, the time for search engine optimization fundamentals is now. 

Larger companies, those in hyper-competitive niches or micro-industries, 

or those with blog-centric web assets, may require the tracking of 

extensive search queries or long-tail keywords. 

Many businesses (with or without an active and robust organic social media presence) 

may also seek Facebook, Instagram, LinkedIn, YouTube, Pinterest and Twitter

integration and optimization, Bing Webmaster Tools and Bing Places

 and/or paid ads through one or more appropriate platforms. 

 Websites built on any platform are eligible, including but not limited to:

• Drupal
• Magento
• GoDaddy
• 1&1
• Shopify
• custom HTML